Supporting the Music.
Strengthening the Community.
A sponsorship spotlight from the October 2026 Trails of Tales newsletter.
For the second year, HEROSTOCK stepped up as a sponsor of the Deadwood Trails of Tales Songwriter Festival, continuing a generous partnership that has helped support our artists and the experience we bring to fans.
This year, HEROSTOCK Founder and President Jason Steiner also picked up the microphone, serving as emcee for several songwriter rounds at Deadwood’s VFW. His involvement brought another familiar face from the HEROSTOCK community into the heart of TOT3.
Founded in Nebraska in 2022 as VetStock, HEROSTOCK brings veterans, active-duty military, first responders, and Gold Star families together through music, camaraderie, and connections to organizations offering support. What began with two local bands and approximately 100 veterans and first responders has grown into events reaching well beyond that first Nebraska gathering.
Music is central to that mission. HEROSTOCK creates opportunities for people to connect, share experiences, and discover resources alongside live performances. That belief in the power of music and community makes its partnership with Trails of Tales a natural fit.
Get to know HEROSTOCK
Explore their mission, upcoming events, and ways to get involved.
Visit HEROSTOCK ↗www.herostock.org · Opens in a new tab
About Trails of Tales
Trails of Tales brings singer-songwriters and listeners together to celebrate original music and the stories behind it. Its annual Deadwood Songwriter Festival connects artists, fans, venues, and sponsors through live performances and a shared love of songwriting.